1. Sleep is Non-Negotiable.
Alert fatigue is not a badge of honor; it's a failure of tooling. We believe that if everything is urgent, nothing is. We build software to protect your sleep, not to interrupt it.
We replace "dumb paging" with intelligent routing, deduplication, and suppression windows. If Navi wakes you up, it’s because it matters.
2. The Cloud is Not Infallible.
We love AWS, but we don't trust it blindly. A monitoring tool that goes down when us-east-1 fails is a paradox. That's why Navi is built on Cloud Independence.
We run on bare metal outside the major hyperscalers. We are the Dead Man's Switch. When the giants fall, we stay standing to tell you about it.
3. Complexity is a Bug.
You shouldn't need a certification to configure an on-call schedule. Enterprise software has become bloated, slow, and hostile to users. We reject the "200 features you never use" philosophy.
Navi is a sharp knife, not a Swiss Army chainsaw. One curl command to ingest. One drag to schedule. Zero friction.
4. We Don't Tax Growth.
Charging "per seat" for an incident management tool is fundamentally wrong. It encourages teams to exclude junior devs or stakeholders from the loop to save money.
Security and observability should be collaborative. We charge per team/organization, because we want you to add everyone who needs to know. No penalties for scaling.
5. Signal Over Noise.
We treat your attention as a scarce resource. Our "Doom Timer" escalation engine isn't designed to spam you; it's designed to resolve the incident.
Deduplicate first. Notify second. Escalate if necessary. We are the filter between chaos and your cognitive load.